A Clear And Compelling Brand Identity

The first thing that you need to have in place to be designed for success is a clear and compelling brand identity for your business. You brand identity needs a name and tagline that clearly communicates what you do for your customers and what sets you apart from every other business in your industry. Your brand is the foundation for all of the other building blocks needed to effectively market and promote your business. Al Ries, in his book ‘The 22 Immutable Laws of Branding’ wrote, “The objective is to create in the mind of the prospect the perception that
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