Running a Business Without Marketing is like Running a Car Without a Fuel Source

Running a business without marketing is like running a car without a fuel source. It will eventually run out and come to a halt. What are you doing to consistently promote your business every week? You may be an artist, or an author, or a musician, but if you want to make a living doing what you love, it is crucial to think of your creative endeavor as a business. And you have to treat it that way. Your business is your vehicle and your marketing is your fuel source. Here are three tips to jumpstart your marketing this week:
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A Key Ingredient To Grow Your Business Automatically

One Example of a Good List-Building Opt-In – One of my clients is in charge of the marketing for a local martial arts studio. This studio has operated as a successful business for years with a loyal clientele. But it has one core problem. The company website lacks a compelling list building device. Why does that matter? Well, every business grows and thrives by it’s list of ideal prospects. If you don’t have a list, you don’t have a business really. Not one that can endure and stand the test of time. And the problem that my client wants to
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How Fast Does Your Homepage Communicate What You Do?

In his book “You Sold Me at Hello:  How to Get People to Buy Without Being a Salesman” business management and sales expert Doug Johnson says you’ve got 10 words or 10 seconds to make an impression. He isn’t holding a stopwatch, but his point is that you have very little time to impact your prospect. Remember in my last blog when I said, “What is your logo worth? Is a first impression important? Is a lasting impression important? If the people who make the decision whether to do business with you are given one impression of your business, will
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