Running a Business Without Marketing is like Running a Car Without a Fuel Source

Running a business without marketing is like running a car without a fuel source. It will eventually run out and come to a halt. What are you doing to consistently promote your business every week? You may be an artist, or an author, or a musician, but if you want to make a living doing what you love, it is crucial to think of your creative endeavor as a business. And you have to treat it that way. Your business is your vehicle and your marketing is your fuel source. Here are three tips to jumpstart your marketing this week:
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A Key Ingredient To Grow Your Business Automatically

One Example of a Good List-Building Opt-In – One of my clients is in charge of the marketing for a local martial arts studio. This studio has operated as a successful business for years with a loyal clientele. But it has one core problem. The company website lacks a compelling list building device. Why does that matter? Well, every business grows and thrives by it’s list of ideal prospects. If you don’t have a list, you don’t have a business really. Not one that can endure and stand the test of time. And the problem that my client wants to
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How Fast Does Your Homepage Communicate What You Do?

In his book “You Sold Me at Hello:  How to Get People to Buy Without Being a Salesman” business management and sales expert Doug Johnson says you’ve got 10 words or 10 seconds to make an impression. He isn’t holding a stopwatch, but his point is that you have very little time to impact your prospect. Remember in my last blog when I said, “What is your logo worth? Is a first impression important? Is a lasting impression important? If the people who make the decision whether to do business with you are given one impression of your business, will
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A Clear And Compelling Brand Identity

The first thing that you need to have in place to be designed for success is a clear and compelling brand identity for your business. You brand identity needs a name and tagline that clearly communicates what you do for your customers and what sets you apart from every other business in your industry. Your brand is the foundation for all of the other building blocks needed to effectively market and promote your business. Al Ries, in his book ‘The 22 Immutable Laws of Branding’ wrote, “The objective is to create in the mind of the prospect the perception that
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