What is your logo worth? Is a first impression important? Is a lasting impression important? If the people who make the decision whether to do business with you are given one impression of your business, will your logo leave a positive, powerful, lasting impression? The first impression you make may be the only impression you get a chance to make.
As a culture, we frown on those who make a poor first impression. When you are trying to get someone to buy from you, you are trying to entice them. You want to attract them. Think of the first date with your spouse. You were interested in them and wanted to get to know them better. You didn’t skip taking a shower for three days before the date. You didn’t find the shabbiest clothes you owned and dig them out of a pile of dirty clothes unwashed to wear them on the date. No, you fixed yourself up. You cleaned up. You wanted to make a good impression. This impression could make or break your opportunity. Even at work we look down on those who show up to work in shabby clothes, or don’t bother to shave, shower, or brush their teeth before they represent their company to the world. We respect those who dress up and look their best. It’s the same with your business. Your logo is the first impression your business makes to those who are discovering you through your website, your sign, business card, or other printed material. It can make a good impression, a poor impression, or no impression. You don’t want it to be either of the last two.
A logo is a critical part of your brand identity. It further establishes meaning to your business name and tagline. It helps people recognize your brand immediately. It communicates that your business is established and isn’t going to disappear tommorow. It gives people a sense that they can trust your business, respect you business, and that your business is a leading expert in its field.
A logo should:
• Be memorable
• Be Effective with or without color
• Be Reconizable and readable whether it is displayed large or small
• Convey the style and character of your brand identity
• Communicate credibility and quality to your target market
• Be original
I am going to first show you some examples of bad logos and then show you some examples of good logos:
EXAMPLES OF BAD LOGOS
Below are some bad logos created by people who either didn’t know what they were doing, didn’t care, or didn’t invest the time, effort, or money to create a logo that would design their business for success:
EXAMPLES OF GOOD LOGOS
Below are some good logos created by skilled designers around the world. These are strong symbols that help to establish a powerful brand identity for the companies they represent:
If you want your business to be set up for success on all levels, then a very critical element you need to have in place is a strong logo that effectively represents your brand identity like one of the good logos that I discussed above.